The process of the Werksemd profile is representative of my penchant for of applying physical craftmanship such as drawing, wood-whittling, fingerpaint, doodling, sampling, graphic printing techniques, lino, serigraphy, wood carving, cutting and pasting in addition to – and in combination with – the devices on offer by digital software.
The Werksemd logo is subject to a perpetual variation and development of new typographic whims and experiments. Similar to Deutche Bank, Montreal Metro, Disney World, CNN og Royal Air Force, i trusts the typeface Univers´ modernistic matter-of-fact-ness to manage the profile continuity.