VISUAL IMPRO KIT
|TITLE||VISUAL IMPRO KIT||DESCRIPTION||visual identity|
|CLIENT||kitchen orchestra||DATE||april 2015|
|TITLE||VISUAL IMPRO KIT|
KITCHEN orchestra is a flexible constellation of musicians and composers working within and pionering the frontiers of jazz, improvization and experimentation. Part of the Kitchen orchestra repertoire is also collaborations with various non-musical artistic genres, guest composers and musical projects for children.
jazz, improvization, flexibility. Such an obvious step to apply these principles to the development of the visual identity. Instead of a set visual shape, a improvisational toolkit was made. The constellations of shapes can be made to express musical concepts and also represent a nod to early Modernist avant garde visuals (Constructivism, Suprematism) that came to be closely associated with the paralell development of the jazz genre. Method and reference.