concept and illustration
by nina elisabeth børke
Following a long career in various approaches to culinary creativity, chef, caterer, tuitor and part time restaurant owner Berger set up a small seasonal pastry factory, getting his family and friends and random extra hands involved in an intense and merry yet small scale production of sweet delights during the weeks running up to Christmas and Easter. The weeks increased in number as Sarah Bernard and her entourage became proportionally bespoke and craved. Word spread and production expanded to nearly year round activity.
Berger still wants to keep the production small, the staff close to heart and the packages generous. he is a bit like that himself, plus infamous for his elaborate practical jokes, nosy interest in other people ́s love lives and fascination for female beauty about which he can ́t stop chattering. It was a given that his pastry, the chocolaty Sarah Bernard and the pasty Nutcream Roses should be personified as a pack of cheeky, sweet and indulgent female personas, a guilty contemporary nod of nostalgia to this partcular product range ́s archaic and deeply politically incorrect marketing tradition of the past.