• Werksemd™
    • ABOUT
      • Work and artwork
    • EXHIBITIONS
      • Viewing
      • Macro anatomy*
  • The Werks
    • Front page
    • ARTWORK
      • Macro anatomy*
    • FASHION ARTWORK
      • Matter
      • Volcano
      • Things
      • Things II*
      • Mwek
      • No 9*
    • IDENTITY
      • Berger*
      • Ssounderground
      • Strand VGS
      • Reservoir
      • SSO Suite*
      • Ocean Installer
      • Territory*
      • Werksemd
      • Stavanger Asset Management
      • Mess&Order
      • Phantomfilm*
    • ADVERTISING
      • Orchestra rookies
      • Unwaste
      • Beyond Petroleum*
    • ILLUSTRATION
      • 400 years of music
      • Song Circus
      • Vindrosa
      • Song Circus
      • Lucky*
    • OTHER
      • Stavanger Symfoniorkester

VERNACULAR

TITLE VINDROSA DESCRIPTION ILLUSTRATIONS AND MUSIC PACKAGING
CLIENT VINDROSA DATE 2011
TITLE VINDROSA
CLIENT VINDROSA
DESCRIPTION ILLUSTRATIONS AND MUSIC PACKAGING
DATE 2011

PHOTOGRAPHY AND ILLUSTRATION
BY NINA BØRKE

NEWLY BORN BAND VINDROSA ON NEWLY ESTABLISHED RECORD LABEL VAGABOND MUSIC COMMISSIONED WERKSEMD TO VISUALIZE VINDROSA´S CROSSOVER MUSICAL PROJECT OF MIXING TRADITIONAL NORWEGIAN FOLK SONGS WITH FOREIGN INSTRUMENTATION.

THE VISUAL INTERPRETATION OF THIS MUSICAL EXPERIMENT EMERGED THROUGH A PARALELL APPROACH IN WHICH THE COMBINATIONS OF WELL KNOWN OBJECTS AND MATERIALS OFFER A MEANS OF ABSTRACTION AND TRANSFORMATION. CUTLERY, ROOTS, TEXTILE SAMPLES, FEATHERS, A PIG´S EAR, A BIRDS NEST AND TWIGS WERE SAMPLED AND PUT TOGETHER IN A WAY THAT IS SUGGESTIVE OF SOMETHING MYTHICAL AND EXOTIC.

THE FAIRYTALE-DERIVED TITLE ØSTENFOR SOL (EAST OF THE SUN) IS A TERM OFTEN USED TO DESCRIBE A FAR AWAY UTOPIAN DESTINATION, WHEREAS VINDROSA IS AN OLD NORWEGIAN TERM FOR COMPASS. THESE VERBAL CUES INSPIRED A VISUAL ELABORATION ON FAIRYTALE MYSTERY AND THE CONCEPT OF TRAVELLING GUIDED BY STELLAR DIRECTIONS