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TYPOLOGY OF MONEY

TITLE TYPOLOGY OF MONEY DESCRIPTION IDENTITY AND ILLUSTRATION
CLIENT STAVANGER ASSET MANAGEMENT DATE 2012
TITLE TYPOLOGY OF MONEY
CLIENT STAVANGER ASSET MANAGEMENT
DESCRIPTION IDENTITY AND ILLUSTRATION
DATE 2012

STRATEGY BY MORTEN MØLSTER
AND NINA BØRKE

GRAPHIC DESIGN AND ILLUSTRATION
BY NINA BØRKE

A TRUE OFFSPRING OF THE SWISS BANKING TRADITION, STAVANGER ASSET MANAGEMENT APPLIES A CREATIVE, PROACTIVE, DIVERSIFIED AND ESSENTIALLY PERSONAL APPROACH TO PRESERVING AND OPTIMIZING EVERY ASPECT OF THEIR CLIENT´S ASSETS. MAINTAINING WEALTH IS A COMPLEX ENDEAVOUR AND THUS IT SEEMED APT TO CHOSE A RELATIONAL APPROACH TO CONCEPTUALIZE THE DIFFERENT MANNERS IN WHICH ONE RELATES TO MONEY. THE TASK OF MANAGING WEALTH CAN BE AS MULTIDIMENSIONAL AS MAINTAINING A RELATIONSHIP WITH ANOTHER HUMAN BEING – A FRIEND, A PARTNER, AN OFFSPRING OR A PARENT.

THE OFFSPRING OF THIS LINE OF THOUGH IS THE CONSTRUCTION OF A “TYPOLOGY OF WEALTH”, IN WHICH THE RELATIONSHIP THAT DIFFERENT PEOPLE ENJOY WITH THEIR FORTUNES, IN FACT CAN BE COMPARED TO THE ARCHETYPICAL RELATIONSHIPS TO OTHER PEOPLE.