


TYPOLOGY OF MONEY
TITLE | TYPOLOGY OF MONEY | DESCRIPTION | IDENTITY AND ILLUSTRATION |
---|---|---|---|
CLIENT | STAVANGER ASSET MANAGEMENT | DATE | 2012 |
TITLE | TYPOLOGY OF MONEY |
---|---|
CLIENT | STAVANGER ASSET MANAGEMENT |
DESCRIPTION | IDENTITY AND ILLUSTRATION |
DATE | 2012 |
STRATEGY BY MORTEN MØLSTER
AND NINA BØRKE
GRAPHIC DESIGN AND ILLUSTRATION
BY NINA BØRKE
A TRUE OFFSPRING OF THE SWISS BANKING TRADITION, STAVANGER ASSET MANAGEMENT APPLIES A CREATIVE, PROACTIVE, DIVERSIFIED AND ESSENTIALLY PERSONAL APPROACH TO PRESERVING AND OPTIMIZING EVERY ASPECT OF THEIR CLIENT´S ASSETS. MAINTAINING WEALTH IS A COMPLEX ENDEAVOUR AND THUS IT SEEMED APT TO CHOSE A RELATIONAL APPROACH TO CONCEPTUALIZE THE DIFFERENT MANNERS IN WHICH ONE RELATES TO MONEY. THE TASK OF MANAGING WEALTH CAN BE AS MULTIDIMENSIONAL AS MAINTAINING A RELATIONSHIP WITH ANOTHER HUMAN BEING – A FRIEND, A PARTNER, AN OFFSPRING OR A PARENT.
THE OFFSPRING OF THIS LINE OF THOUGH IS THE CONSTRUCTION OF A “TYPOLOGY OF WEALTH”, IN WHICH THE RELATIONSHIP THAT DIFFERENT PEOPLE ENJOY WITH THEIR FORTUNES, IN FACT CAN BE COMPARED TO THE ARCHETYPICAL RELATIONSHIPS TO OTHER PEOPLE.