


CHAMBER MUSIC AMBUSH
TITLE | SSOUNDERGROUND | DESCRIPTION | CAMPAIGN |
---|---|---|---|
CLIENT | STAVANGER SYMPHONIC ORCHESTRA | DATE | 2012 |
TITLE | SSOUNDERGROUND |
---|---|
CLIENT | STAVANGER SYMPHONIC ORCHESTRA |
DESCRIPTION | CAMPAIGN |
DATE | 2012 |
CONCEPT IDEA BY KJETIL RAVNAAS
STRATEGY, DESIGN AND TEXT
BY NINA BØRKE
YOU JUST PUT ON THE KETTLE OF MORNING COFFEE WHILE TRYING TO COPE WITH BEING AWAKE. YOUR YOUNGEST CHILD HAS DECIDED SHE ́LL WEAR HER PRINCESS ATTIRE TO KINDERGARDEN YET AGAIN. AND THE REST OF THE HOUSE IS GRADUALLY COMING TO LIFE, ENGAGING IN THE WELLKNOWN RITUAL OF MAKING THE DAY COMMENCE … AS AN UN- EXPECTED RING OF THE DOORBELL FOLLOWED BY THE OPENING OF THE FRONT DOOR, CUES THE INVASION OF HALF A DUSIN MUSICIANS, BARGING IN, PENGUIN SUIT CLAD, VIOLINS AND CELLO IN HAND, AND WHO – WITH AN INSISTANT AIR OF ENTITLEMENT – NEXT TO YOUR IN-PROGESS BREAKFAST – EMBARK ON BACH PATOS, TAKE YOU THROUGH SOME WAGNER ROMANCE AND END THE WHOLE MATTER IN AN UPLIFTING FIEST OF LIGHT MERRY MOZART-NESS. STAVANGER SYMPHONIC ORCHESTRA IS AN INSTITUTION WITH A MISSION. NOT CONTENTING THEMSELVES WITH THE AUDIENCES THAT NIGHT AFTER NIGHT FILL THE CONCERT HOUSE, THEY RECENTLY STARTED ROAMING THE STAVANGER REGION, AMBUSHING UNSUSPECTING HOUSEHOLDS, OFFICES, GYMS, STUDENTPARTIES AND TEENAGE HIDEOUTS. SO CONVINCED ARE THEY THAT THEIR REPERTOIRE OF SCORES – REPRESENTING EVERY HUMAN MOOD, FEELING OR EXPERIENCE – HAS THE POTENTIAL OF PROVIDING SCORES OR SOUNDTRACKS TO PEOPLES LIVES, THAT THEY ARE BENT ON SOUNDTRACKING PEOPLE BY WAY OF CHAMBER AMBUSH.
SO FAR, THE VICTIMS / SUBJECTS OF THESE MUSICAL ATTACKS HAVE REPORTEDLY BEEN POSITIVELY SUPRISED BY IT ALL, AND EVEN TO HAVE GAINED A NEW PERSPECTIVE ON CLASSICAL MUSIC, AFTER INTENSELY EXPERIENCING IT FOR BREAKFAST OR HAVING IT BREATHING DOWN THEIR NECKS AT THE GYM OR IN THEIR OFFICE.
FOR THE GREATER REGION OF STAVANGER, THERES THE POSSIBILITY OF LOGGING ONES WHEREABOUTS AND ONES CURRENT MOOD/FEELING UNTO A GOOGLE MAP CONNECTED TO THE SSOUNDERGROUND WEBSITE, THEREBY INCREASING THE CHANCES OF GETTING ONESELF SSOUNDTRACKED BY THE CHAMBER MUSIC SQUAD. THE RESULT OF THIS LOGGING IS A MAP OF MOODS AND FEELINGS IN AND AROUND STAVANGER, A MAP THAT IS ALSO FILLED WITH MUSIC SAMPLES TO PROVIDE THE SSOUNDTRACK OF IT ALL.